KEY INITIATIVES

Corporate Responsibility (“CR”) is increasingly being embraced by corporates and businesses as their stakeholders demand increasingly higher levels of accountability, transparency, ethics and integrity in the conduct of business as well as increasing awareness of the impact of the business on the environment. There is also a growing recognition by corporates that good CR makes good business sense.

There are varying definitions of CR which can be summarised as integrating responsible and ethical practices in all aspects of a corporation’s activities, including its business, and deals with the issues of ethics, governance, the environment and society at large. In Bursa Securities’ Corporate Social Responsibility Framework, corporate social responsibility is defined as “open and transparent business practices that are based on ethical values and respect for the community, employees, the environment, shareholders and other stakeholders. It is designed to deliver sustainable value to society at large.” CR encompasses a wider scope of what a corporate does and how it goes about doing its business, how it behaves and how it affects the environment, in addition to the social issues focus of corporate social responsibility.

When the business of a corporate is conducted responsibly, the reputation and standing of the corporate is enhanced and the high level of stakeholders engagement in the corporate could lead to greater competitiveness and higher stock market valuations of a listed corporation.

Good CR is also an indication of good management which is expected to deliver long-term superior performance of the corporate in an ethical manner and with integrity. These are key ingredients that are noticeably absent in some of the failures of large global corporates in recent years, whose failures could be laid at the door step of corporate misconduct, ethical failure, inadequacy in risk management and outright fraud.
Public Bank Cares ...

For its Customers

  • By providing the most courteous and efficient service in every aspect of its business
  • By being innovative in the development of new banking products and services


For its Shareholders

  • By forging ahead and consolidating its position as a stable and progressive financial institution
  • By generating profits and a fair return on their investment

For its Employees

  • By promoting the well-being of its staff through attractive remuneration and fringe benefits
  • By promoting good staff morale through proper staff training and development, and provision of opportunities for career advancement


For the Community it Serves

  • By assuming its role as a socially responsible corporate citizen in a tangible manner
  • By adhering closely to national policies and objectives thereby contributing towards the progress of the nation
...With Integrity
 

As a leading financial institution deeply rooted in the Malaysian economy and in the community that it serves, the Public Bank Group clearly subscribes to the fulfilment of its CR. The Group also subscribes fully to the notion that in the conduct of its business and the delivery of its corporate and social responsibilities, the Group is creating value for all its stakeholders and enhancing the long-term sustainability of the Group.

The Corporate Responsibility initiatives of the Public Bank Group are focused on:

  • Nation building
  • Enhancement of the marketplace
  • Promotion of the workplace
  • Building the future through education
  • Support of the community
  • Greening the environment
  • Customer care
To read about our CSR initiatives (grouped according to year) in a greater detail, please click on the following links:
2010 2009 2008 2007 2006 2005

Click for Corporate Social Responsibility song, "Giving Our Heart".



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